In December 2006, after 5 months of effort, the Center persuaded Coors brewery to stop using “naughty nurse” imagery in its ads.įor many years, a Gallup poll has identified the most honest and ethical professions in America. The Center has developed letter-writing campaigns to target producers of shows that don’t show nursing in a positive light, such as ER and House.
#Soap opera network discussion board series#
After deciding to focus on improving the portrayal of nurses in the media, the Center began a series of annual Golden Lamp awards for the best and worst depictions of nurses. In 2001, the Center for Nursing Advocacy was founded to address the nursing shortage. Other representations and misrepresentations that have shaped our image include Hot Lips Houlihan in the television series MASH and some less-than-inspiring nurses in soap operas. This series ran from 1943 to 1968 and, interestingly, is now back in print. As a child, I read every book in the popular Cherry Ames series and dreamed that every day I worked as a nurse would be a Cherry Ames day. Florence Nightingale depicted the nurse as inferior to the physician. Over time, nurses have had many images, ranging from the angel of mercy to the sexual stereotype sometimes portrayed in works of fiction. How do we confront and address the negative images of nursing?.What can each nurse do to affect our image?.Who is defining the image of the nurse?.
How has our image changed over the years?.A nurse’s empathetic expression for a frightened teenager facing emergency surgery.Īre these the images we leave with our patients? Do they reflect how we see ourselves? Is our image obvious only in what we do, or is it also about what we say, how we say it, and what we wear? Consider these questions: A nurse holding the hand of a frail diabetic patient and encouraging him during the discharge process. A nurse cradling a child who is receiving treatment for asthma.
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